Organizations have been struggling to recover from the effects of the COVID-19 pandemic that threw
the global economy into disarray. While a few thrived in this environment, others were severely
impacted. Amid such a volatile market, the future is difficult to predict.

Since most small and medium-sized businesses (SMBs) struggle to navigate past the ever-changing
challenges and constraints brought about by the pandemic, they need to revisit their best-laid plans
to meet shifting market conditions. Organizations that want to survive or even thrive must be agile,
adaptable and innovative enough to be able to pivot whenever the needs of employees, customers or
the market change.

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